Content Marketing
How to Successfully Launch and Manage a B2B Trade Publication PR Plan
Learn the step-by-step process to start and manage a B2B trade publication PR plan to get exposure in industry publications.
January 16, 2021
Learn the step-by-step process to start and manage a B2B trade publication PR plan to get exposure in industry publications.
Do you download resources, guides, courses, and other content and never read or watch it? I used to, but now I have a system to consuming high-quality content.
There are two distinct categories of marketing, as well as two distinct ways of tracking. Direct marketing and awareness marketing need to be tracked very differently.
I place a lot of value on my relationships, both personal and business. When it comes to business relationships, I value genuine interactions with people in my industry as well as those with completely different experiences than me.
I make a purposeful effort to point out the positive. Yes, I’m there to fix something and make it better. But what’s already going well? I almost always start my reports and presentations pointing out the positive.
Since closing email worked, but also didn’t because I kept leaving it open, I tried a different means to the same end. I found a tool that keeps all my inboxes, slack channels, and other tools together in one place.
If you want an example of my full range of jack-of-all-trades skills, my work with Michael at Call for Content is a prime example.
I know I have the skills to grow and scale a business—and, honestly, I have a list of hundreds of ideas for such a business. But that’s not my dream. I want to work for myself with the freedom to take on projects I enjoy, knowing I’m able to support myself doing so.
I enjoy learning new tools (and learning in general). I like diving into a new tool and figuring out the best way to use it. But I can’t spend my whole day playing around and learning. I have to DO.
When it comes to hiring an inexperienced digital marketer, your dollar costs may be low, but your other costs (time, risk, quality) are high. When you hire someone experienced, your dollar costs are higher but your benefits and value are too.
Megan Horn
megan@meganhorn.com
775-319-7568