Megan Horn's Blog

Digital Marketing

The Perils of Live Chat

Live chat is exploding. (Chatbots are too, but that’s a whole different discussion.) Businesses are installing live chat on their websites and support portals. There are tools out there that make it easy for anyone to implement live chat affordably. In many ways, it’s great. We as consumers want on-demand information and immediate responses. We live in a world of instant gratification, after all.

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Entrepreneurship

Embracing the Jack of All Trades

I’m finally confident in the value my random smattering of skills can bring an organization. And reflecting on my personal goals, this approach lets me continue to do what I love: learn and apply new skills.

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Content Marketing

Writing vs. Storytelling

I’ve met writers who can weave fascinating stories, but they have no idea how to use a semicolon properly*. On the other hand, I’ve met writers who know the rules of grammar and language inside and out, but they can’t formulate a story to save a life.

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Comparison of Internal and External Processors
Content Marketing

Creating Content With Internal Processors Vs. External Processors

When I’m working with my clients and subject matter experts on creating content, I adjust my process based on whether they’re an internal processor or an external processor. I’ve found small adjustments that make a huge difference in making sure the content creation process goes smoothly for everyone.

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Entrepreneur Productivity Hacks
Entrepreneurship

When Entrepreneur Productivity Hacks Don’t Work for You

I feel like I’ve tried every productivity hack in the world, and some work OK, but most just don’t. I’ve spent years learning how I work best and trying different ways of managing my work, structuring my days, and coming to accept that there is no one-size-fits-all structure.

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Digital-Product-Funnel
Content Marketing

From 0 to 1,000 Leads: Proof Funnels Work for Digital Products

In my career, I’ve worked with too many businesses (both startups and established companies) that just can’t understand why someone wouldn’t buy their digital product after just one or two exposures. Here’s one of those stories. Why Aren’t People Buying My Digital Product? I can’t even count how many times

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News

A Day in the Life of a Night Owl

One of the most important lessons I’ve learned since being out on my own: Listen to your body clock. I’m a night owl, always have been, and I’m finally harnessing that. The world is made for morning people. School required me to wake up far earlier than I wanted to.

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digital strategy and optimization
News

Why I’m Jumping into Freelancing

Of the people I’ve told about my foray into freelancing, no one has asked me why. I’ll take that as a good sign. But I also want to answer the question. I finished my MBA in the fall of 2017, and since then, I’ve been looking for a way to

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